Coaching tailored for startups.
Boost pipeline, revenue, and team alignment with enterprise GTM strategies and executive coaching adapted for nimble startup environments.
Startup leaders face immense pressure to deliver faster results with smaller teams and fewer resources.
I apply the GTM Operating System, custom playbooks, and executive coaching to help them scale quickly and effectively.

























Services
GTM Advisory
I help Go-to-Market leaders at startups refine and enhance go-to-market strategies for better results.
We’ll use proven frameworks to identify and prioritize areas with the biggest impact.
Executive Coaching
I work with leaders to improve their impact, make better decisions, navigate conflict, champion culture, advance change, support creativity, and enhance leadership skills.
About Sarah
I'm a Work Doula for go-to-market leaders. With 25 years of experience in business growth, GTM strategy, and organizational development, I blend sharp operational insight with the calm, grounded presence of a seasoned executive coach.
I partner with founders, leaders, and executives who are navigating change, chasing growth, or simply trying to lead with more clarity and heart.
As an executive coach, I help high-performing leaders slow down, reflect, and reconnect with what really matters—because even the most capable people need space to think, feel, and decide.
My coaching style is heart-centered but deeply practical, drawing on my lived experience across startups, scale-ups, and enterprise organizations. Whether you're leading through uncertainty, stepping into a new role, or redefining what success means to you, I create the kind of supportive, unflinching space where transformation actually happens.
On the strategy side, I serve as Head of Research at GTM Partners and am certified in the GTM Operating System. I've worked with everyone from federal agencies and Fortune 500s to bootstrapped startups and billion-dollar scale-ups. My GTM advisory work is tailored, actionable, and always human-first—because strategy is only as good as the people carrying it out.
Over the years, I've had the chance to collaborate with leaders like Madeleine Albright, Adam Grant, Claes Fornell, and Sangram Vajre—and I've learned just as much from the scrappy founders who’ve built something from nothing.
I bring curiosity, compassion, and candor to every engagement—and I believe deeply that when leaders are well-supported, they don’t just perform better. They create better companies, too.

Subscribe
I write a weekly Substack newsletter called the Work Doula where I share strategies, templates, and experience in GTM and leadership.
Testimonials
“Sarah is one of the greatest professionals I know. She has all the marketing prowess that you would expect given her experience. However, her genius is her ability to look around the corner and move a company forward using intellect, insight, and investigation.
Eric Green, Managing Director, Cascade Partners
Sarah is an innovative and creative thinker who approaches business problems effectively at both strategic and tactical levels. I looked to her for recommendations on how to raise the profile of my group. The results helped me grow my team and bring light to the value to we offer to clients.”
Lija Hogan, Principal, UserTesting
"Sarah is a force for good! One of the most talented, courageous, insightful, tactful and ethical people I've ever worked with."
Sharif Ebrahim, Managing Partner, Kearns & West
"From the first call with Sarah, I knew she’d be an asset; she asked all the right questions, displayed contagious enthusiasm, and took the time to understand our needs. Sarah's expertise, tenacity, and desire to truly impact our bottom line are unmatched."
Theresa Trevor, Program Director, Riverfront Conservancy

Let’s talk.
Choosing a GTM advisor or executive coach depends a lot on personal chemistry. Schedule a free session to explore whether we’d be a good fit for each other.
No hard sell, I promise.