Clarity for leaders.
Growth for startups.
As a GTM advisor, fractional CMO, and executive coach, I bring clarity,
structure, and staying power to your next stage of growth.
Startup leaders face immense pressure to deliver faster results with smaller teams and fewer resources.
I apply the GTM Operating System, custom playbooks, and executive coaching to help companies scale quickly and effectively.
Services
Strategy without the Payroll
Sometimes you need more than advice — you need someone to roll up their sleeves and lead.
As your fractional CMO, I step in as part of your leadership team to build strategy, manage execution, and create structure.
You get senior-level experience without the long-term commitment, helping you scale faster and smarter.
A Sounding Board with a Map
Every company hits a wall: growth slows, messaging doesn’t land, or teams spin out of sync.
As a GTM advisor, I help you step back, see the whole picture, and make confident decisions. I bring frameworks, data, and experience from hundreds of companies to guide you through the choices that matter most, from defining your ICP to building a repeatable revenue engine.
Clarity in the Chaos
Strategy and execution only get you so far if the leadership isn’t working.
That’s why I also coach founders and executives at the intersection of ambition, burnout, and reinvention, all through the lens of GTM expertise.
I call this work The Work Doula: a space to pause, reflect, and reset, so you can lead with clarity, resilience, and humanity.
Hi! I’m Sarah
I'm a Work Doula for go-to-market leaders. With 25 years of experience in business growth, GTM strategy, and organizational development, I blend sharp operational insight with the calm, grounded presence of a seasoned executive coach.
I partner with founders, leaders, and executives who are navigating change, chasing growth, or simply trying to lead with more clarity and heart.
As an executive coach, I help high-performing leaders slow down, reflect, and reconnect with what really matters—because even the most capable people need space to think, feel, and decide.
My coaching style is heart-centered but deeply practical, drawing on my lived experience across startups, scale-ups, and enterprise organizations. Whether you're leading through uncertainty, stepping into a new role, or redefining what success means to you, I create the kind of supportive, unflinching space where transformation actually happens.
On the strategy side, I serve as Head of Research at GTM Partners and am certified in the GTM Operating System. I've worked with everyone from federal agencies and Fortune 500s to bootstrapped startups and billion-dollar scale-ups. My GTM advisory work is tailored, actionable, and always human-first—because strategy is only as good as the people carrying it out.
Over the years, I've had the chance to collaborate with leaders like Madeleine Albright, Adam Grant, Claes Fornell, and Sangram Vajre—and I've learned just as much from the scrappy founders who’ve built something from nothing.
I bring curiosity, compassion, and candor to every engagement—and I believe deeply that when leaders are well-supported, they don’t just perform better. They create better companies, too.
Subscribe
I write a weekly Substack newsletter called the Work Doula where I share strategies, templates, and experience in GTM and leadership.
“Sarah is one of the greatest professionals I know. She has all the marketing prowess that you would expect given her experience. However, her genius is her ability to look around the corner and move a company forward using intellect, insight, and investigation.”
— Eric Green, Managing Director, Cascade Partners
Testimonials
Sarah is an innovative and creative thinker who approaches business problems effectively at both strategic and tactical levels.”
— Lija Hogan, Principal, UserTesting
"Sarah is a force for good! One of the most talented, courageous, insightful, tactful and ethical people I've ever worked with."
— Sharif Ebrahim, Managing Partner, Kearns & West
"From the first call with Sarah, I knew she’d be an asset; she asked all the right questions, displayed contagious enthusiasm, and took the time to understand our needs. Sarah's expertise, tenacity, and desire to truly impact our bottom line are unmatched."
— Theresa Trevor, Program Director, Riverfront Conservancy
Let’s talk.
Choosing a GTM advisor or executive coach depends a lot on personal chemistry. Schedule a free session to explore whether we’d be a good fit for each other.
No hard sell, I promise.